How to Create an Advert That Works

Designing an effective advert doesn’t have to be complicated. In fact, the best adverts follow a few simple rules – rules that help you stand out, capture attention, and convince potential customers to choose you.

At VISION Magazine, we know what works (and what doesn’t). Here are our top tips:

1. Know Your Audience

Before anything else, ask: who am I trying to reach?

Age group: Are you speaking to millennials, parents, or retirees? Each has different needs.

Motivation: Do your customers value speed, quality, price, or something else?

Location: Is your advert reaching the right local areas? Choosing the right publication can make all the difference.

When you understand your audience, your advert instantly becomes more powerful.

2. Keep Your Text Simple

Less really is more.

• Grab attention with a strong headline

• Stick to the key information only

• Use short, punchy sentences

• Direct readers to your website for full details

Nobody wants to read walls of text – clarity wins every time.

3. Use Colours & Fonts That Work

The look of your advert matters just as much as the words.

• Colours set the mood (calm pastels vs. bold tones)

• Keep it on brand – match your logo and style

• Choose easy-to-read fonts

Not sure? We’ll guide you on what works best.

4. Choose the Right Images

A picture really does say a thousand words.

• Instantly grab attention

• Create an emotional connection

• Make your advert easier to digest

• Reinforce your brand

• Highlight your product or service

Great images = great results.

5. Shout About What Makes You Unique

What sets you apart from competitors? Make it clear.

• Unique services only you provide

• Speed, quality, or unbeatable value

• Local knowledge and trust

• Special offers or discounts

If you’ve got a selling point, make it shine.

6. Always End With a Clear Call to Action

Tell your audience exactly what to do next.

• Call you (local numbers build trust)

• Visit your website

• Take advantage of an offer

Make it easy. Make it obvious. Make it impossible to ignore.

Ready to Advertise?

There are plenty of ways to get an advert wrong – but that’s where we come in.

At VISION Magazine, we’ll design your advert so it ticks all the right boxes and reaches the right people. All we need is a little input from you – we’ll handle the rest.

👉 Contact us today and let’s grow your business together.